A.G.V. is an acronym that stands for Amisano Gino Valenza. Gino Amisano is the founder of the company (1920–2009), Valenza Po the city in which AGV came to life in 1947. The logo is nothing other than “Ago”‘s helmet as seen from behind. Or rather, the way so many riders would see it while being beaten by the Italian champion. The colours are those of the Italian flag, as to confirm AGV’s great pride of its connection to its homeland. After a few modifications throughout its lifetime, the brand continues to win while being worn by great champions, like Valentino Rossi.
AGV (Amisano Gino Valenza) is an Italian motorcycle helmet firm, which started out in 1946 making leather seats and motorcycle saddles. A year later, in 1947, it started making motorcycle helmets. In 2007, the company was acquired by Dainese.
The brand is most notably associated with motorcycle World Champions Valentino Rossi and Giacomo Agostini, both of whom have used AGV helmets throughout their career. In 2008, Rossi was made an honorary president of the company. The brand can also count past Formula One world champions such as Niki Lauda, Emerson Fittipaldi and Nelson Piquet as wearers. Through the years, AGV has raced and won with a number of motorcycle and auto racers including Giacomo Agostini, Barry Sheene, Kenny Roberts, Angel Nieto, Marco Lucchinelli, Franco Uncini, Fausto Gresini, Niki Lauda, Nelson Piquet, Emerson Fittipaldi, Randy Mamola, Luca Cadalora, Troy Corser, Max Biaggi and Manuel Poggiali.